ABOUT US

At Smoke Shack Pellets and Grills, we’re more than just a company – we’re a community of BBQ enthusiasts dedicated to providing premium products and exceptional service to like-minded individuals. Our story began in 2022, when founder Shawn Stobbe set out to create a brand that would cater to those who share his passion for high-quality BBQ.

Through strategic acquisitions, such as the purchase of Primitive Grills in Calgary in 2023, we’ve expanded our retail operations to better serve our clients. Our incorporation in the same year paved the way for us to explore new opportunities across Canada. The opening of our flagship retail store in Strathmore, Alberta in 2024 marked a significant milestone, allowing us to better connect with our growing customer base.

In 2025, we launched a comprehensive marketing campaign, complete with a revamped website, refreshed graphics, and innovative product initiatives. This effort has enabled us to enhance our e-commerce capabilities, seamlessly delivering our premium products to customers across the country.

Today, our vision remains unwavering: to provide exceptional products and personalized service to BBQ enthusiasts of all levels. Whether you’re a seasoned pitmaster or a casual backyard cook, we’re committed to helping you elevate your grilling game. Our team is dedicated to staying at the forefront of the industry, ensuring that our customers have access to the latest and greatest in BBQ technology.

We’re proud to have built a loyal customer base, and we’re grateful for the trust you’ve placed in us. We look forward to continuing to serve you, both online and in-store, and to helping you create unforgettable BBQ experiences.

Shawn Stobbe
CEO Smoke Shack Group of Companies